A
"trunk show" is a special sale in which vendors present merchandise
directly to store personnel or select customers at a retail location or another
unique venue.
What
I am going to introduce to you is Louis Vuitton’s Big Trunk Show in the Les
Arts Décoratifs wing of the Louvre in Paris. As Eric Wilson said “There were
hundreds of people just standing there, crammed on the marble stairs leading
into the show.” I believe it must be one of the greatest Trunk shows this year.
The
exhibition, once seen, covers two floors of the museum, with the work of Louis
Vuitton on the first floor (mostly trunks) and, separated by more than a
century, the work of Mr. Jacobs for Louis Vuitton on the second floor (mostly
handbags, shoes, clothes, collaborations and advertisements). Pamela Golbin,
the curator, said that the idea was to contrast the work of the two men as it
related to the great cultural shifts of their times.
In
Mr. Vuitton’s case, it was the industrialization of the late 19th century that
necessitated luggage for new means of travel. In Mr. Jacobs’s case, it was the
globalization of fashion in the early 21st century that has made Vuitton a
familiar label in almost every corner of the world.
The
Marc Jacobs floor, as it relates to a living designer, is far more exciting.
His collaborations with Stephen Sprouse, Mr. Murakami and Richard Prince are on
display, as are 53 handbags fetishistically stored in an enormous wall-size box
of chocolates.
Let's take a look at some more scenes at the "Louis Vuitton-Marc Jacobs"trunk show at Les Arts Décoratifs in Paris.
P.S. Trunk Shows are particularly popular in the bridal
industry. January through May is Trunk Show season. I recommend you the Kleinfeld Bridal | Wedding Trunk Shows and you can easily
check it out online. Click here for the detailed dates and events!
The Louis Vuitton Trunk Show looked AMAZING!! I love your description and all the pictures you included! I especially love the picture of the wall of handbags made to look like a box of chocolates, what a great idea!
ReplyDeleteThe pictures you used definitely showed the essence of the show! When it comes to Louis Vuitton, it is never boring and the shows are always so creative. And like Blair said, the idea of the handbags as a box of chocolates was really cool too.
ReplyDeleteI'm absolutely in love with the Louis Vuitton trunk show! It captured the classic essence of the brand as well as bringing in vivid visuals. I also agree with Yana and Blair about the display of the handbags; the box of "handbag" chocolates is great!
ReplyDeleteVery cool that these brands were given the opportunity to have a trunk show in the Louvre! Their collections are truly art and fit in right beside the Mona Lisa!
ReplyDelete